xvii, 255 pages : 22 cm

If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you've got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found that's rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business

Ladder and funnels -- The secret formula -- The value ladder -- From a ladder to a funnel -- How to find your dream customers -- The three types of traffic -- Your communication funnel -- The attractive character -- The soap opera sequence -- Daily Seinfeld sequence -- Funnelology leading your customers to the sale (over and over again) -- Reverse engineering a successful funnel -- Seven phases of a funnel -- The twenty-three building blocks of a funnel -- Frontend vs. backend funnels -- The best bait -- Funnels and scripts -- Frontend funnels -- Funnels for the middle of the value ladder -- Backend funnel

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